PressBox News

• Digiseg Appoints Monetisation Veteran to Lead Publisher Sales

  3 years ago News

  

  Digiseg, the global leader in privacy-first household demographic data, has appointed  Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark.   With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]

• NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market

  3 years ago News

  

  NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]

• Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time

  3 years ago News

  

  Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

• Evorra Partners With Lotame’s Panorama ID™ Solution to Power Activation

  3 years ago News

  

  Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, has launched a global partnership with Lotame, the global technology company that makes customer data smarter, faster, and easier to use, to spearhead the use of its Panorama ID [...]

• Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home

  3 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]

• DoubleVerify Partners With Samsung Ads Europe to Extend Media Quality Verification

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]

• GumGum Appoints New Staff Members Across Germany

  3 years ago News

  

  GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]

• RTB House Releases Results From FLEDGE API Testing

  3 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments.  The research found [...]

• the7stars Wins UK Media Account for People’s Postcode Lottery

  3 years ago News

  

  People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense. The7stars will take over the account from Carat on March 1st. According to Nielsen, [...]

• Evorra Continues Stellar Growth to Over 300 Million Compliant Addressable Profiles

  3 years ago News

  

  Evorra, the simplest-to-use, next-generation SaaS marketplace for brands and agencies, continues its incredible data platform growth with over 300 million compliant and addressable audiences going live on its platform this week.  “In January this year, we were under half of the [...]