PressBox Articles

• Taboola Signs Exclusive Multi-Year Deal with Time Out to Become New Global Recommendations Provider

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (December 13th, 2022) announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best [...]

• Amplified Intelligence Acquires AttentvAds

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for an undisclosed The technological capabilities of AttentvAds – which specialises in the tracking, analysis and verification of impression level data [...]

• Adform Rolls Out Comscore Predictive Audiences Globally

  2 years ago News

  Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]

• Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC

  2 years ago News

  

  Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]

• IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]

• VIOOH Announces Partnership with Leading French Media Owner in-Store Media

  2 years ago News

  

  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, and in-Store Media, the leader in DOOH retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH [...]

• Teads Enhances Brand Suitability Capabilities Through Partnership with Integral Ad Science

  2 years ago News

  

  Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.  The partnership, which will see Teads integrate IAS’s Context Control solution for [...]

• Bayard Média Développement Chooses Manadge to Consolidate its Digital Advertising Revenues

  2 years ago News

  

  Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues.  By using the [...]

• Royal Mail Appoints the7stars to Handle Media Planning & Buying

  2 years ago News

  

  Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership. Havas Media Group was the [...]

• Crimtan Appoints New Operations Director & Sales Director

  2 years ago News

  

  Leading programmatic and data expert Crimtan has announced the appointment of Daniel Edwards as group operations director and Mike Buttigieg as UK sales director. Daniel Edwards, group operations director, Crimtan Edwards joins Crimtan with over 10 years of experience specialising in programmatic [...]