PressBox Articles
TVision & Lumen Research Partner to Bring Cross-Platform Attention Metrics to Brands in the UK & US
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel [...]
Global Head of International Sales from Spotify & Global SVP of Demand from Adswizz to Join AdTonos
AdTonos, which recently noted 10x annual growth and provides interactive audio advertising for over 1000 publishers internationally, has appointed Pierre Naggar, and Alex Faust, as the newest members of their board advisors and senior leadership. With over 40 years of [...]
Les Curated Deals au Cœur de la Collaboration Entre Weborama & Equativ
Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]
Curated Deals at the Heart of the Collaboration Between Weborama & Equativ
Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]
ID5 Names Caitlin Borgman Chief Commercial Officer
ID5, the world’s leading identity solution provider, has announced that Caitlin Borgman has joined as its chief commercial officer. As a member of the executive leadership team, Borgman will oversee sales, business development, and customer success operations across the ID5 [...]
IAB Europe Releases New Guide to Ecommerce
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (September 8th, 2022) released its ‘Guide to Ecommerce for Digital Advertising’ to provide an introduction to ecommerce and retail media advertising in Europe. The Guide, which [...]
Manadge Partners with Amnet France to Enhance Transparency
Manadge, the SaaS platform for monitoring programmatic advertising has today (7th September) announced a partnership with Amnet France. For consolidated investments and campaign performance monitoring with Manadge's publishers partners, Dentsu's group trading desk relies now on the Manadge platform. Through Manadge's [...]
Ferris the Zero Waste App Becomes the Latest Publisher to Join The Goodnet
Sustainability ad network, The GoodNet, and Ferris, the zero waste app, today (September 7th, 2022) announced a partnership whereby The GoodNet takes on the sales of Ferris’s new advertising and sponsorship products. Through this partnership, The GoodNet’s advertisers will be [...]
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