PressBox Articles

• Yahoo Research Reveals What Marketers Can Expect From UK Shoppers This Christmas

  3 years ago News

  

  Following a recent survey of over 2,000 UK consumers, global media and technology company Yahoo, have unveiled the key trends brands and marketers need to be aware of for the upcoming festive period. “From supply chain disruption, sustainability issues and financial strains, [...]

• AudioMob Raise $14million in Series A Funding Valued at USD$110m

  3 years ago News

  

  Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]

• impact.com Names HubSpot Veteran Kim Walsh as Chief Growth Officer

  3 years ago News

  

  impact.com, the global leading partnership management platform, announced that HubSpot veteran Kim Walsh has joined the company as chief growth officer.  Kim’s role is to support long-term commercial success by maintaining alignment and customer centricity among all of impact.com’s go-to-market [...]

• Cavai and Seedtag Help Lay’s® to Spread the Word of its Iconic Restaurant Flavours with Innovative, Conversational Campaign

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]

• Taboola Announce SmartBid Dimensions; A New “Autonomous Driving” Experience For Advertisers

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (8 November) announced a significant update to SmartBid, an A.I.-powered technology that helps advertisers maximise their campaign performance even more autonomously. Introduced [...]

• Unruly Names Grant Bingham as VP of International Media Business Development

  3 years ago News

  

  Unruly, a leading global video and CTV programmatic advertising platform, today announces the appointment of Grant Bingham as Vice President of International Media Business Development. The ad tech veteran and former head of publisher services at AOL will now lead [...]

• Over Half of UK Marketers Predict 10-25% Revenue Decrease from Cookie Deprecation

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, released its “Beyond the Cookie 2: Identity Solution Adoption & Testing Among Marketers and Publishers” report. Part one, “Beyond the Cookie: The Future of [...]

• Tremor International Taps DoubleVerify for Authentic Brand Suitability

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International, a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing [...]

• Adverty wins third US patent for BrainImpression™

  3 years ago News

  

  Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]

• IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the [...]