PressBox News

• Neustar & Permutive Partner to Provide Addressability, Scale & Privacy to Digital Advertising

  4 years ago News

  

  The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]

• Exclusive Study: Ogury’s Ad Formats Generate up to 5x More Attention than the Market Average

  4 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their ad formats - both in-app and [...]

• Scibids Announces Partnership with DAC in Japan

  4 years ago News

  

  Scibids (Head office: Paris, France; President: Remi Lemonnier), the global leader in artificial intelligence for digital marketing, announced a partnership with the Digital Advertising Consortium, Inc. (DAC) which is one of the major digital advertising groups in Japan. Background to the [...]

• Lotame Strengthens Global Leadership Team with Key Promotions to Spearhead Next Phase of Growth

  4 years ago News

  

  Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead, and Chris Hogg will oversee global platform sales Lotame, the only flexible data solutions provider to future proof connectivity and drive [...]

• Omens Studios Partners with VlogBox to Launch New AVOD & SVOD Apps

  4 years ago News

  

  Award-winning Singapore and UK-based animation company, Omens Studios, has partnered with global video content distribution platform, VlogBox, to further extend the reach of Omens’ hit series with two brand new AVOD and SVOD apps. The initial roll out via VlogBox sees free, [...]

• VlogBox Selects Publica to Power CTV Header Bidding Globally

  4 years ago News

  

  VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

• Adverty Announces Exclusive Partnership with Super League Gaming for In Play Advertising in Roblox

  4 years ago News

  

  Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin American markets. Leading in-game advertising specialist Adverty today announces [...]

• Livewire Brings AAA Console Game Inventory to APAC Advertisers in Exclusive Partnership with Anzu

  4 years ago News

  

  APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io The world’s most advanced in-game advertising platform, Anzu, has expanded its exclusive partnership with leading global gametech and [...]

• Coral Break New Ground with Piccadilly 3D Activation

  4 years ago News

  

  On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill, and drama of the sport like never before with the launch of a mesmerising and captivating [...]

• PubMatic and IAB Europe Reveal the State of Online Video Advertising Today and Predictions for the Year Ahead

  4 years ago News

  

  PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media [...]