PressBox News

• European Addressable Media Initiative Launches

  4 years ago News

  

  Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. The members [...]

• Pixalate Launches Self-Service Ad Trust & Safety API Suite

  4 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today released its Ad Trust & Safety API suite, a set of self-service APIs and SDKs that give app developers the ability [...]

• Tikin Media have Selected Hivestack as their Supply Side Platform (SSP) to Offer Unparalleled Solutions for Programmatic Buyers Across China

  4 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (16 December) partnered with Tikin Media, one of China’s most advanced and forward-looking elevator advertising companies to integrate their premium DOOH inventory into the Hivestack [...]

• Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%

  4 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]

• Smart AdServer Launches Curation Offering, Enabling Media and Data Activation at Scale

  4 years ago News

  Smart AdServer today (15 December) announced the launch of their curation offering, a platform that delivers greater value in the form of curated deals for the digital advertising supply chain. The curation platform streamlines programmatic advertising within the fragmented ecosystem, [...]

• Intelligent Video Solutions (IVS) to Increase Reach as Pandemic Fuels Online Video Consumption

  4 years ago News

  

  Covid-19 is raising a new generation of digital users. This has fuelled the surge in online services such as the consumption of online media, according to the e-Conomy SEA 2021 report by Google, Temasek and Bain & Company. The report [...]

• French Streaming Platform Molotov Selects Magnite as SSP and SpringServe as Ad Server

  4 years ago News

  

  Molotov, the French leading streaming platform, is leveraging Magnite as their SSP and SpringServe as their ad server for their ad-supported streaming service Mango.  Mango, Molotov's free AVoD service launched in November 2020, is seeing strong growth on the Molotov platform [...]

• Ogury and The Trade Desk Partner to Offer Cutting Edge Programmatic Mobile Advertising for Media Buyers

  4 years ago News

  

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, today (15 December) announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly [...]

• Seedtag's contextual AI can be used with Xandr Curate to give Brands a Global Scaleable Cookieless Solution

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, have announced a collaboration with Xandr, to create a new contextual marketplace. This collaboration will provide advertisers access to Seedtag’s contextual AI solution, LIZ©, via curated, multi-seller deal, available through [...]

• TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), [...]