PressBox News

• Epom Compiles 3 Checklists for Brand, Publisher, or Ad Network Business Growth

  5 years ago News

  

  Epom changes the way of providing software as a service by providing not only the technology but also guidelines on how to use the tech for growth. To help businesses avoid common mistakes while using ad tech software, the company [...]

• Adverty Continues Rapid Expansion With Appointment Of Chief Financial Officer

  5 years ago News

  

  Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as chief financial officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires [...]

• Miguel Araujo Joins Semasio as Director of Data Science

  5 years ago News

  

  Semasio expands its leadership team and welcomes Miguel Araujo as director of Data Science, where he will be responsible for the data science department and report to Kasper Skou, CEO and co-founder. Miguel comes from Feedzai, where he most recently served [...]

• Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights

  5 years ago News

  

  Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective [...]

• Meetrics Viewability Benchmarks Q4/2020: Video Viewability Takes Hit During End-of-Year Rush

  5 years ago News

  

  The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged. Towards the end of a turbulent year of crisis, the international average video viewability rate fell below 90% to now 86%. [...]

• The Congruence Effect Report from IAS Shows Ad Context is Critical

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer [...]

• 1plusX Raises USD $7.8m in First Closing of Series B Round Led by Swisscanto Invest

  5 years ago News

  

  1plusX, the marketing intelligence platform today announces that it has secured USD $7.8m (£5.7m) in the first closing of its Series B funding round led by Swisscanto Invest, one of the leading asset managers in Switzerland with USD $220bn (£160.9bn) [...]

• PubMatic Appoints Hitesh Bhatt and Jaidev Kakar to Lead Connected TV Solutions in EMEA

  5 years ago News

  

  PubMatic Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced two senior appointments to support the company’s growing connected TV (CTV) business across Europe. Hitesh Bhatt was named director of Publisher Development, CTV and [...]

• SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets

  5 years ago News

  

  SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, [...]

• Magnite Appoints Julie Selman as New UK Managing Director

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, [...]