PressBox Articles

• The Future of Advertising is in the Hands of Publishers

  5 years ago News

  

  European publishers trust in alliances. For, together, they can better compete with Google and Facebook. Now is the perfect time for a new business model for publishers and Nexta.io, AI-driven digital omnichannel, helps them to achieve this. A self-service platform is [...]

• Gutefrage.net aktiviert Universal Identity von ID5, um eine 'cookieless' Identifizierung zu ermöglichen

  5 years ago News

  

  Gutefrage.net, die größte Beratungs-Community in Deutschland, integriert sich mit ID5, der unabhängigen Identitäts Lösung für digitale Werbung, um eine 'cookieless' Identifizierung zu ermöglichen. Marken und ihre Agenturen, die Universal ID verwenden, werden in der Lage sein, in Browsern, in denen [...]

• Epom Issues Omnibus Infographic on State of Programmatic In-Housing 2020

  5 years ago News

  

  Programmatic advertising is seeing a drastic shift. Scale and efficiency in targeting have resulted in a boom over the past ten years, and with improved user-focused platforms, many organisations are now taking their advertising in-house. In EPOM's State of Programmatic [...]

• Danish Media Houses Ready with Publisher Platform

  5 years ago News

  

  TV 2, JP/Politikens Hus, Berlingske Media, Børsen, Jysk Fynske Medie and Zealand Media are behind the launch of the new digital advertising platform, where advertisers are guaranteed Danish, journalistic quality context and full value for money. It’s here – the Publisher [...]

• Comcast Executive Brendan Condon Joins Search Intelligence Company Captify as Global CRO

  5 years ago News

  

  Captify, the global leader in Search Intelligence, today announced that former Comcast executive Brendan Condon has been named global chief revenue officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, [...]

• Magnite Appoints Johannes Paysen as New Managing Director, Central Europe

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the appointment of Johannes Paysen as its new managing director for Central Europe. An industry veteran with over 20 years of experience, Paysen joins Magnite from [...]

• Adverty Continues Rapid Expansion with Appointment of Global Director of Business Development

  5 years ago News

  

  Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as director of business development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC [...]

• Total Media Launches BritBox’s Spitting Image with Picnic Media's 'Swipe Right' Format

  5 years ago News

  

  Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this [...]

• Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile

  5 years ago News

  Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built specifically for mobile. Ogury is the first to market with Thumbnail Ad in-app. The discrete ad format appears in a precise [...]

• Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager [...]