PressBox News

• Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World

  5 years ago News

  

  Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent [...]

• Allroll Introduces Attriboost, Attribution and Analytical Software for OTT Channel Owners

  5 years ago News

  

  Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels.  Attriboost was created to help marketers and developers define, track, [...]

• Peer39 Launches Advanced Brand Suitability Targeting Controls

  5 years ago News

  

  Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability to apply and modernise their own suitability targeting standards for programmatic ad buys. For the very first time, brands can [...]

• Video platform ShowHeroes introduces new umbrella brand ShowHeroes Group

  5 years ago News

  

  ShowHeroes SE, Europe's leading, independent video platform for publishers and advertisers, is launching the ShowHeroes Group. With the new umbrella brand, the company is bundling its six different business sectors and integrating the companies Streamads (Netherlands) and Viralize (Italy), which both [...]

• Adverity is No.1 in 2021 G2 Winter Report for Big Data Integration Platform

  5 years ago News

  

  Adverity, a leading marketing data intelligence platform, has ranked number one in the Momentum Grid Report for Big Data Integration in the G2 Winter 2021 Report. It also continues to be recognised as a momentum leader across four other categories [...]

• Picnic Launches Studio and Scoops Best New Supply Side Product or Service at The Wires Global

  5 years ago News

  

  Picnic, the Social Display Ad Marketplace, is putting the power of its premium social-style advertising directly in the hands of publishers with the launch of its self-service Picnic Studio tool, which enables media owners to design and create custom ads [...]

• Texas Sues Google Over Auction Rigging; ACCC Takes Facebook to Court for 'Misleading' Ads

  5 years ago News

  

  In today's ExchangeWire news digest: the attorney general of Texas sues Google, accusing the search leader of conspiring with Facebook to fix header bidding auctions; Facebook is sued by the ACCC for allegedly misleading users in adverts for its Onavo [...]

• FTC Demands Data Transparency from Big Tech; Facebook Reaffirms Interest in India

  5 years ago News

  

  In today's ExchangeWire news digest: the FTC has ordered Big Tech firms to explain their practices for handling their users' data; Facebook reasserts its interest in India as it prepares to host 'Fuel for India 2020'; and 2021 will see [...]

• Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack’s Advisory Board

  5 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded ad tech company Amobee – which was acquired in 2012 [...]

• Audiencerate Integrates ID5’s Universal ID Solution to Become ID Agnostic

  5 years ago News

  

  Audiencerate, the platform specialising in agile data monetisation has announced its global integration of ID5’s independent identity solution to increase efficiency, and maximise the value of its data and inventory.  The integration will see Audiencerate expand its data offering and increase its [...]