PressBox Articles

• Primis Partners with Reuters for Content Syndication

  6 years ago News

  

  Primis, The Video Discovery Platform has upgraded its ongoing partnership with Reuters to distribute its content across the Primis network. This partnership will allow Primis to add a high quality content provider to its extensive video content library. Reuters video [...]

• Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys

  6 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent [...]

• Ogury Raises USD$50m (£38m) for International Expansion and to Power Technology Innovation

  6 years ago News

  Ogury, the creator of the first digital marketing engine driven by user choice, announces today that it raised USD$50m (£38m); enabling the company to accelerate its product innovation and customer growth in the US, Europe and APAC. The funding was [...]

• Primis to Support ID5 Universal ID

  6 years ago News

  

  Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user [...]

• Illuma Develops Peer Group Targeting Technology

  6 years ago News

  

  Illuma Technology, an independent contextual AI specialist in London, has developed an audience expansion technology called Peer Group Targeting®, which it claims solves some of the issues facing the advertising industry with the declining viability of the cookie - namely, [...]

• Toplitz Productions Signs Exclusive Partnership with Anzu.io

  6 years ago News

  The in-game advertising platform Anzu.io today announced it has signed an exclusive partnership to bring in-game ads to video game publisher Toplitz Productions. The two-year contract allows Toplitz Productions to integrate selected games across all platforms, making their games accessible [...]

• PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

  6 years ago News

  

  Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and [...]

• Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement

  6 years ago News

  

  Tru Optik, the audience intelligence and data-management platform (DMP) operating across Connected TV (CTV), today announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party [...]

• ELEAGUE and Anzu.io Announce Strategic Global Partnership

  6 years ago News

  

  ELEAGUE and in-game advertising platform Anzu.io today announced a unique partnership that will elevate advertising in gaming and esports. Anzu has been redefining digital advertising by seamlessly integrating immersive ads into gameplay and introducing real-time data and programmatic to the [...]

• Placements.io Expands Into EMEA to Serve Growing Local Client Base

  6 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA, starting with an office in London. The company is also announcing the appointment of Fleur Bennett as senior director of [...]