PressBox News

• Stack (by Appodeal) Makes Its Ad Exchange, BidMachine, Available as Open-Source

  6 years ago News

  

  Stack, a global SaaS ad tech company by the team behind Appodeal, is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources [...]

• Triton Digital Integrates audio CC’s AdPerform DSP with the a2x Programmatic Marketplace

  6 years ago News

  

  Triton Digital, the global technology and services provider to the digital audio and podcast industry, and audio CC, an innovative provider of a DSP in the radio and audio sector, announced today (23rd March 2019) a partnership, whereby audio CC’s [...]

• ID5 Publishes The State of Digital Identity: The First Research on Identity for the Digital Advertising Industry

  6 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising professionals in January and February 2019 [...]

• Prebid.org Adopts The Trade Desk's Unified ID Solution in Header Bidding Wrapper

  6 years ago News

  

  Prebid.org today (23rd May 2019) announced that they have incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module any publisher can activate at their discretion. Prebid.org is an industry-wide initiative supported by a diverse [...]

• Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace

  6 years ago News

  

  Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The [...]

• Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

  6 years ago News

  

  PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter [...]

• With Demand Manager, Rubicon Project Introduces Prebid as a Service

  6 years ago News

  

  Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimise their own Prebid-based header bidding [...]

• Teads Announces Official Launch Into Netherlands Following Exclusive Partnerships With Hearst and Vice Netherlands

  7 years ago News

  

  Fabio Corona will run the new office as Managing Director along with first hire, Michiel van Turnhout, as Commercial Director Hearst’s premium online magazine portfolio’s span 19 international brands including; Vogue, Glamour, Cosmopolitan, ELLE, Quote, Runner’s World and Quest - reaching [...]

• Triton Digital Expands Webcast Metrics Monthly Rankers To EMEA Region; Releases Rankings for the Top Digital Audio Properties for January 2019

  7 years ago News

  

  Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the expansion of its Webcast Metrics® monthly Ranker to Europe, the Middle East, and Africa (EMEA). The Ranker is a list of the top [...]

• GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols to Distribute Malvertising

  7 years ago News

  

  The real challenge: WebRTC (Web Real-Time Communications) is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioural analysis. Blacklisting – the most frequently used method to block malicious ads – won’t enable uncovering or blocking WebRTC-based malvertising. Programmatic [...]