PressBox News

• Health & Beauty Tech Tops Buyers’ Wish Lists This Black Friday

  2 months ago News

  

  Tech-based health and beauty products will be among the most popular purchases this winter retail season, according to data from Taboola’s marketing-commerce retail platform Connexity. Gadgets such as AI fitness mirrors, LED face masks, and sonic toothbrushes have experienced a huge [...]

• HBAgency Hires Laura Pes to Power Up Global Partnerships & Strategic Monetisation

  2 months ago News

  

  HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience [...]

• Advertising in News Outperforms Other Environments, Marketers Say

  2 months ago News

  

  DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]

• Teads Partners with XPLN.AI to Advance Attention Measurement

  2 months ago News

  

  Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]

• HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24%

  2 months ago News

  

  Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024 [...]

• Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer

  2 months ago News

  

  Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. A seasoned ad tech executive with over two decades of international experience, Bidon will lead Ogury’s [...]

• Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds

  2 months ago News

  

  As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]

• NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities

  2 months ago News

  

  Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]

• GeoEdge & BIGO Ads Join Forces to Build a Safer Global Advertising Ecosystem

  2 months ago News

  

  BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.  Through this collaboration, BIGO Ads will integrate GeoEdge’s malvertising protection and ad content protection technology across its platform to identify and filter risks [...]

• VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance

  2 months ago News

  

  Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 [...]