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GumGum

Categories:
AI & Machine Learning; Contextual; Data Activation; Header Bidding Technology; Measurement, Attribution & Analytics; Media Buying; Publisher Ad Server; Supply-Side Platform; CTV, OTT & Video
Website:
gumgum.com
Email:
PR@gumgum.com
Geography:
APAC EMEA North America
Location:
Specialism:

Videos

GumGum's Peter Wallace on the Power of Contextual Advertising
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Podcasts

GumGum's Pete Wallace on Snapchat, Upday, and App Developers
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Articles

Predictions 2022: Contextual
Predictions 2022: The Future of Measurement and Attribution
AdColony Leads The Winners with 5 Awards at The Wires 2021
Media, Marketing & Commerce Investment Series - Part 2: M&A
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PressBox

GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners
Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology
Heineken Appoints GumGum in "Joyful, Nostalgic" Christmas Campaign for Birra Moretti
GumGum Reveals 77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
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It goes without saying that GumGum have been an amazing partner. The 2 things that really excel are performance and customer service. You guys are willing to bend over backwards to accomplish success.
— Agency Director, USA

Company description

GumGum is The Mindset Company™ transforming advertising. We deliver results by matching brands with people in the right mindset, in the moments that matter. Powered by the Mindset Graph™, our AI-driven data engine processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. Founded in 2008 and headquartered in Santa Monica, GumGum operates in over 19 markets across North America, Europe, Japan, and Australia. Learn more at gumgum.com.