Regulation GDPR

• Is RTB Dead in the water? Part 1: The Consent Game

  6 years ago News

  

  The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

• Driving Success for Independent Ad Tech: Q&A with Amobee

  6 years ago News

  

  Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

• 10 Wild Predictions for Europe's Big Ad Tech Week

  6 years ago News

  

  We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

• AA/WARC Q1 2019: UK Ad Spend Hits £6bn

  6 years ago News

  

  UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]

• The ICO Triple Hit: RTB Ultimatum, Cookie Usage and Record GDPR Fines

  6 years ago News

  

  Over the last month, the Information Commissioner’s Office (ICO) has announced a trio of measures set to raise the hackles of ad tech. Firstly, the authority released its ‘Update Report Into Ad Tech and Real Time Bidding’, which raised questions [...]

• Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

  6 years ago News

  

  Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer [...]

• SpotX Earns Independent Recertification for All Four TAG Seals; S4Capital AGM Statement

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: SpotX earns independent recertification for all four TAG seals; S4Capital AGM statement; GumGum partners with White Ops to [...]

• Identity & Data Compliance: MadTech Live Cologne 2019 Preview

  6 years ago News

  

  Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having to balance the need for accurate user identification with the necessity of abiding with legislation [...]

• GDPR Anniversary: Fines, Interpretations, and Aims for Year Two

  6 years ago News

  

  On May 25th 2018 the data management landscape in the European Union shifted permanently with the enforcement of GDPR, aimed at promoting user privacy and ensure that their personal details were held in a more secure manner. One year down the [...]

• Transparency and Consent Framework v2.0: Industry-Wide Benefits

  6 years ago News

  

  Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of GDPR being the headline development. In April 2018 the digital advertising industry, through IAB Europe, launched the Transparency and Consent [...]