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Regulation GDPR

  • Predictions 2020: Privacy

    As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is privacy. [...]

  • Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO

    In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]

  • The ICO: Clarification & Engagement in the Late Summer

    As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection [...]

  • What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising

    In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]

  • Is RTB Dead in the water? Part 1: The Consent Game

    The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot topic and will continue to be as the ecosystem evolves under the lens of recently invigorated market regulators. In this [...]

  • Driving Success for Independent Ad Tech: Q&A with Amobee

    Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

  • 10 Wild Predictions for Europe's Big Ad Tech Week

    We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

  • AA/WARC Q1 2019: UK Ad Spend Hits £6bn

    UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]

  • The ICO Triple Hit: RTB Ultimatum, Cookie Usage and Record GDPR Fines

    Over the last month, the Information Commissioner’s Office (ICO) has announced a trio of measures set to raise the hackles of ad tech. Firstly, the authority released its ‘Update Report Into Ad Tech and Real Time Bidding’, which raised questions [...]

  • Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

    Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer [...]