The Ad Trader Confernece is nearly upoun us – and it is shaping upto be the biggest event yet in Germany on the emerging data-driven display space. In the run-up to the event, ExchangeWire is sitting down with a number of leading figures within the German digital advertising industry. In this episode ExchangeWire speaks to Erik Siekmann, the CEO of Digital Forward GmbH, and ad tech angel investor.

Here Siekmann discusses the current state of the online ad market in Germany, why data-driven media buying is going to change the German online advertising landscape, how 2012 will be the year for education and evangelism, and why the agency model must evolve.

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