GroupM NA CEO Brian Lesser Discusses the Evolving Media Agency Model←Back to Index
In a special edition of TraderTalk TV, ExchangeWire’s CEO, Ciaran O’Kane interviews Brian Lesser, CEO North America of GroupM. Lesser will be opening ExchangeWire Live in New York City on 22 March, discussing how the agency model remains relevant in a data-first world. Tickets are going fast.
In this episode of TraderTalk TV, Lesser discusses:
– The evolution in the media agency’s approach to technology
– How a data-first approach changes the leverage of agency buying power
– The development of [m]PLATFORM and how it will integrate with GroupM’s agencies and third-party vendors
– GroupM’s approach to the ‘advanced television’ space