Pixability's Jackie Swansburg Paulino on Brand Suitability in CTV←Back to Index
by TRADERTALKon 20th Oct 2022 in
In this latest TraderTalk TV, Pixability's chief product officer Jackie Swansburg Paulino joins Ciaran O'Kane to discuss the growth of CTV, with particular focus on brand suitability within the medium.
In this session, Swansburg Paulino and O'Kane analyse:
- Core issues around brand suitability in CTV
- The transition ad buyers are making from linear TV to CTV
- YouTube and its place in the CTV ecosystem and its prevalence across different markets
- How Pixability works to categorise ads to ensure brand suitability for its clients