Publica's Steph Miller on Unified Auctions in CTV←Back to Index
by TRADERTALKon 6th Apr 2023 in
On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV.
During the session, Miller maps out:
- CTV ad stacks
- The OpenRTB 2.6 protocol
- Supply, pricing, and yield of CTV inventory