by on 28th Oct 2025 in Video Interviews

In this episode of A Coffee With... Chloe Singleton, performance director at eight&four, joins us over a mocha to chat about all things social media and digital advertising, from performance indicators to Animal Crossing turnip prices.

Tune in as she and ExchangeWire's head of content John Still look at the shift towards emerging channels like Reddit and Bluesky, changes in users' creative preferences, and measuring campaign effectiveness using data and sentiment.

AdvertisingAudienceBrandsCreativeDigital MarketingPerformanceSocial Media