by Dana Lee on 20th Apr 2026 in VoxPops

In this insightful clip, Shanice Lutchman, Performance Media Leader at Diageo, shares her excitement about joining the ExchangeWire Wires Awards judging panel and what, in her view, constitutes an award-winning entry.

She anticipates observing the industry's continuous evolution, focusing on how data, technology, and advanced media converge. This convergence drives meaningful change and fosters innovation in the sector.

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