by John Still on 6th Jul 2026 in VoxPops

Rhys Denny, co-founder & CEO of @curate, joined us at Cannes to discuss the need for simplication and unification in the programmatic open web...

Buyers today are inundated with a range of new technologies, platforms, and approaches, creating complexity in the media buying space.

Rhys believes that focusing on relevance rather than vanity metrics will be key to helping buyers deliver better outcomes.

CannesOpen WebProgrammatic