In this exclusive vox pop, in association with GeoEdge, Planet Sport Group's George Odysseos chats with ExchangeWire's Rachel Smith on the importance of ad ops efficiency, alongside how to effectively combat malvertising and ad fraud.

During this session, they discuss:

- the importance of ad ops efficiency;

- combatting malvertising and ad fraud, and the complexity behind overcoming this on a day-to-day basis; and

- the range of tools needed to tackle the multitude of challenges within the ecosystem.