Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future←Back to VoxPops
by VoxPopson 12th Apr 2022 in
In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future.
- The role that context and first-party data will play in a cookieless world
- How the service layer helps brands prepare for this new ad environment
- The major digital transformation challenges for brands
- The importance of connection in a world of automation
- The key areas of focus for Silverbullet over the coming year