In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future.


Chivers uncovers:

- The role that context and first-party data will play in a cookieless world

- How the service layer helps brands prepare for this new ad environment

- The major digital transformation challenges for brands

- The importance of connection in a world of automation

- The key areas of focus for Silverbullet over the coming year