by John Still on 6th Jul 2026 in VoxPops

Alex Newberry, chief revenue officer at Content Ignite, joined us at Cannes to discuss how publishers can close the gap between the programmatic open web and the walled gardens.

The fragmentation of the open web is causing it to lose out on narrative compared to the walled gardens, which have made it frictionless to buy attribution and measurement end-to-end.

Alex emphasises that publishers can close this gap by standardisation and making data available to buyers. A clear understanding of their audiences will be essential for publishers to negotiate with LLMs and AI companies.

CannesOpen WebProgrammatic