by John Still on 6th Sep 2022 in TRADERTALK

In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance.

Tune in to hear more, as Fox and O'Kane discuss:

• Current measurement and targeting frameworks, and why it’s not future-proofed.
• Whether the industry not moving quick enough in terms of finding solutions that have longevity
• What are the alternatives?
• How can Blis's location-indexed model help buyers and marketers in a post-cookie and post-ID world

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