The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'
by Grace Dillon on 2nd Dec 2022 in Podcast
On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure.
In this special episode, Nano Interactive's Heather Lloyd delves into the power of attention as a form of measuring advertising effectiveness, why it's difficult to define, and how advertisers can begin to see success with measuring attention over viewability.
Nano Interactive
AttentionDigital MarketingMeasurementPodcastViewability
Follow ExchangeWire