by Mathew Broughton on 21st Jul 2025 in Video Interviews

In our latest episode of "A Coffee With...", Lizzy Morgan, director of client services and operations at Be A Bear, joins ExchangeWire's John Still over a brew to discuss brands, creators, and how they can adopt approaches from publishers.

Morgan outlines:

• Successful creator content strategies
• Evolution of content creation
• Maintaining authenticity for creators

Brand SuitabilityBrandingBrandsSocial Media