Assertive Yield Appoints Richard Ottoy: New Senior Vice President of Sales, EMEA to Drive European Growth and Market Expansion
by on 26th Jan 2026 in News
Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as Senior Vice President of Sales for EMEA.
In his new role, Richard will lead the company’s strategic commercial efforts across Europe, focusing on scaling Assertive Yield’s presence in key markets, expanding the EMEA team, and strengthening relationships with premium publishers and SSPs.
Richard brings over 20 years of experience in the ad tech industry to Assertive Yield, having held senior leadership roles with top-tier platforms, including OpenX, Sharethrough, and TripleLift, among others. Throughout his career, he has demonstrated a deep understanding of programmatic infrastructure, publisher supply strategy, and international sales execution, making him uniquely positioned to accelerate Assertive Yield’s expansion across the region.
“We’re thrilled to welcome Richard to Assertive Yield,” said Sherzod Rizaev, Chief Operating Officer at Assertive Yield. “His extensive experience building commercial teams, driving international growth, and forging strong partnerships with publishers and SSPs will be critical as we scale our operations across Europe. Richard is respected across the industry, and his leadership will help us further deliver on our vision of empowering publishers with secure, reliable, and high-performance monetization solutions.”
In his new role, Richard will oversee Assertive Yield’s expansion throughout Europe’s key markets, particularly in the EU5, and other strategic regions. He will lead hiring and development of the sales organization, drive revenue growth, deepen engagement with enterprise-level partners, and raise the profile of Assertive Yield’s offerings among premium publishers and demand partners.
“Richard brings a rare combination of deep market knowledge and hands-on experience building commercial success across Europe. His understanding of publisher needs, combined with his ability to scale high-performing sales teams, will play a critical role as we strengthen our footprint and accelerate growth across the region.” - Priti Powell, Chief Revenue Officer at Assertive Yield.
“I’ve spent my career helping to build commercial success across the programmatic ecosystem,” said Richard Ottoy. “Assertive Yield’s technology, vision, and commitment to delivering trusted performance solutions make it a compelling partner for publishers and SSPs. I’m excited to join at a time of opportunity and growth, and to work with the team to expand our footprint and drive meaningful impact for our partners.”
Richard’s breadth of experience across regional commercial operations and supply-side partner relationships gives him a strong foundation to support Assertive Yield’s long-term goal of broad market penetration and sustained revenue growth across EMEA.
To learn more about Richard Ottoy, visit his online profile.
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