MGID, the global advertising platform, celebrates the first anniversary of its strategic partnership with Marfeel, a leading content analytics provider for publishers as part of its 360° data-driven suite, MGID+ – a powerful tool used to track and analyse content performance, informing data-driven decision-making.

Over the past year, Marfeel has embedded its advanced analytics capabilities into MGID+, providing publishers with tools that deliver rich, actionable insights into both their content performance and user experience. This collaboration has strengthened MGID+’s offering, helping publishers boost monetisation, stimulate engagement, expand their audiences, and leverage in-depth analytics by providing:

• Comprehensive content and performance insights: Access to real-time and historical data and content insights across all sites and channels, allows publishers to make data-driven decisions that boost user engagement and experience, increase traffic, and maximise revenue potential.
• Revenue performance analytics: Combined content analytics with revenue data to measure performance per article, section, topic, or audience segment in real time. This helps publishers identify high-value content and tailor monetisation strategies to maximise returns from every audience group.
• Deeper audience understanding: Enhanced insights into what content resonates with different user groups, such as new versus loyal users, helping move audiences down the funnel, extend lifetime value, and support long-term strategies for audience and revenue growth.

"This milestone reflects a year of successful execution. Our partnership with Marfeel has delivered tangible results to our publishers, not just new features. Working together, we’ve been able to support our publishing partners to increase ad revenue, grow their traffic and enhance content engagement," said Sergio Vives, VP of publisher business development at MGID. "Integrating with Marfeel’s pioneering technology, we’re providing our publishers with more data and insights, allowing them to focus on long-term sustainable strategies that enhance profitability and optimise content production."

"Partnering with MGID has allowed us to extend the reach of our technology, helping publishers move from reactive decisions to truly data-driven strategies. Combining our analytics with MGID’s monetisation expertise, we’re equipping publishers with the clarity they need to identify what’s working, what’s not, and where the next big opportunities lie," said Alexian Chiavegato, chief marketing officer at Marfeel. "In practice, we go beyond surface-level numbers. With Marfeel and MGID, publishers gain actionable insights into what content is resonating, what is going to maximise revenue potential, and how they can focus their energy on long-term growth and engagement."

MGID

MGID is a global advertising platform that helps brands and publishers succeed on the open web with performance-driven AI-powered native advertising solutions. With its suite of privacy-first technology, MGID delivers high-quality ads in brand-safe e...

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