Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member
by on 27th Feb 2026 in News
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, and international growth within the media and advertising ecosystem.
By joining WOO, Shinka will gain access to a global network of industry leaders, research, best practices, and policy discussions that shape the future of out-of-home advertising worldwide. The partnership will enable Shinka to contribute its expertise while staying at the forefront of technological and strategic developments in the sector.
"We are proud to join the World Out of Home Organisation and become part of such a respected global community," said Kieran Greene, CEO & founder at Shinka. "This membership aligns with our vision to expand our international presence, strengthen industry partnerships, and continuously deliver forward-thinking solutions for our clients."
The World Out of Home Organisation brings together media owners, agencies, advertisers, technology providers, and national associations from across the globe to promote and advance the OOH medium. Through participation in WOO events, research initiatives, and working groups, Shinka aims to play an active role in driving industry standards and continue its rapid expansion into the US and other key target markets.
Mark Flys, chief operating officer of WOO, says: "We are delighted that an organisation such as Shinka is joining WOO. This demonstrates how WOO can benefit all sides of what is now a fast-moving and technologically innovative medium, by bringing members from different sectors together to build the power and reach of OOH even further."
Shinka’s membership underscores its dedication to excellence, transparency, and sustainable growth, as well as its ambition to contribute meaningfully to the evolution of the global out-of-home landscape. This membership underscores Shinka’s commitment to supporting the industry whilst bringing new and innovative products to market and continuing its explosive growth in key markets.
Follow ExchangeWire