Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning

by ExchangeWire PressBox on 9th Mar 2026 in News

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation.

Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations from their continuously refreshed taxonomy - The Intent Library - eliminating the manual, fragmented workflow that has long slowed programmatic planning.

The launch comes as demand increases for AI planning tools that deliver efficiency without sacrificing transparency or brand control. NanoQ goes further: from a natural-language brief, it generates bespoke audience segments while simultaneously identifying relevant, high-performing off-the-shelf segments - a model that blends precision with scale.

In tests, users have seen a manual planning process using existing methods and tools reduced from hours to minutes by using NanoQ.

"AI in media planning shouldn’t require a trade-off between efficiency and effectiveness," said Matthew Beck, VP strategy & partnerships at Nano Interactive. "NanoQ combines both - giving planners speed, control, and relevance. The result is a workflow where intent is clearer, activation is faster, and outcomes are more meaningful."

From fragmented planning to agentic execution

Audience planning remains one of the most manual elements of programmatic advertising – not just for multi-region, multi-language campaigns. NanoQ solves this by enabling planners to define audiences once and activate across 100 languages without having to manually repeat the process for each new market.

The platform uses a combination of agents that act autonomously to learn:

Campaign business and media objectives
Advertiser brand values
Landing page audience intent
Relevant sector trends and themes

And finally, an agent coordinates these results and decides on the targeting tactics - called Intent Topics - before the platform user gives approval to create/activate segments.

Unlike many AI tools which operate as black boxes, NanoQ gives planners a high degree of customisation, meaning full control over audience composition, including topic prioritisation, category refinements, sentiment thresholds, and market-specific adjustments.

It uses the industry-leading foundation models (LLMs), and clients’ data is never shared or used to train the models.

Built for new audience discovery, not just activation

NanoQ also surfaces affinity intent opportunities, keeping campaigns globally consistent but locally relevant and brand-aligned. Users of the tool have access to one platform that’s consistent across teams and offices, reducing the overhead from onboarding new technology.

In addition, by dramatically reducing the time to create targeting tactics, multiple versions of the segments can be generated to enable multivariate testing without escalating costs.

Commenting on NanoQ, one partner said: "The tool eliminates the friction caused by trying to make a pre-built segment fit a brief - we get the most relevant segments recommended for immediate activation, and an option to create something customised."

Redefining intent-driven planning

With NanoQ, Nano Interactive is redefining intent-driven planning, offering planners a unified approach to audience strategy without the complexity that typically comes with it.

Explore a demo of the platform here today and register to join the waiting list: ai.nanointeractive.com