Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup
by on 11th Mar 2026 in News
Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union.
With the World Cup set to drive a surge in footfall across the hospitality sector, the move reflects Stonegate’s commitment to innovation and investment in its media and marketing strategy, and strengthen its competitive position ahead of the global summer tournament, which runs from June 11 to July 19 across the US, Canada and Mexico.
With the appointment of Fifty, Stonegate further develops its insights-led media strategy, spanning more than 15 addressable channels, including CTV, digital audio, and digital out-of-home (DOOH).
Fifty was selected following a competitive pitch for its tech-driven, audience intelligence approach, which translates proprietary human signals into scalable, actionable media strategies using its AI-enabled platform.
Joe Comiskey, digital director at Stonegate Group, said: "We were looking for a partner with the technology and insight to help us diversify our media mix and deliver better results, faster. Fifty’s platform gives us a unique view of audience intelligence, and their team knows how to turn that into activation that moves quickly and delivers."
Simon Shaw, CEO at Fifty, added: "We’re proud to be partnering with a business of Stonegate’s scale and ambition at such a pivotal moment for the sector. Pubs play a central role in communities across the UK, especially around cultural moments like the World Cup, and understanding the passions that bring people together is exactly what our platform was built for. That’s why this partnership is such a natural fit."
Fifty and Stonegate will be talking about their partnership at Campaign’s 2026 World Cup briefing event, being held at Fulham’s Craven Cottage, on Tuesday, 17th March.
Fifty
AddressabilityAudienceMediaPartnership
Follow ExchangeWire