Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation

by ExchangeWire PressBox on 28th Apr 2026 in News

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action.

Running from May 1st to May 31st, 2026, the Green Challenge brings together employees, clients, and partners to take part in a month-long sports initiative, where physical activity is directly converted into financial support for environmental projects.

This year, Opti Digital is partnering with Envol Vert, a non-profit organisation dedicated to forest preservation, biodiversity protection, and supporting local communities across Colombia, Peru, and France. Through this partnership, the initiative contributes to forest preservation, including restoration efforts in regions such as the Caribbean region of Colombia.

A collective initiative with tangible environmental impact

Participants will contribute by walking, running, or cycling, with every kilometre completed translating into donations supporting Envol Vert’s environmental projects.

Since its launch, the Green Challenge has seen growing engagement year after year. In 2025, 141 participants collectively covered over 53,000 kilometres, contributing to the restoration of 3,000 m² of forest in Bolivia.

Building on this momentum and growing engagement from partners across the digital advertising ecosystem, the 2026 edition aims to further expand participation and increase its environmental impact.

Bridging digital activity and environmental responsibility

As a company operating in the digital advertising ecosystem, Opti Digital recognises the environmental impact associated with digital activity, from data usage to ad delivery. The Green Challenge reflects the company’s broader commitment to balancing technological performance with environmental responsibility, alongside ongoing efforts to reduce the environmental impact of digital advertising, including initiatives focused on reducing unnecessary ad requests and improving efficiency.

Beyond its environmental contribution, the initiative also reinforces collaboration across Opti Digital’s ecosystem, bringing together employees, clients and partners around a shared purpose. It strengthens the community spirit within Opti Digital while spreading environmental awareness among participants.

"The Green Challenge is more than just a CSR initiative," said Magali Quentel-Reme, CEO of Opti Digital. "It reflects our commitment to turning collective action into meaningful environmental impact, while bringing our ecosystem together around shared values."