Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. 

Veridooh has developed world-first patented and proprietary SmartCreative^TM technology. This enables Veridooh to independently collect OOH delivery data, without relying on media owner play logs, making it the world’s first 100% independent verification partner. Veridooh independently tracks, measures, and verifies OOH campaigns in real-time, bringing digital-level accountability to OOH advertising. 

Through its demand-side platform (DSP) Hawk, Azerion’s clients can streamline programmatic digital out-of-home (pDOOH) campaigns through a single point of contact to maximise visibility and ensure their pDOOH ads reach the right audience at the right time. Its inventory includes sites via VIOOH, Hivestack, DAX, and Broadsign.

Through this partnership, Veridooh’s independent verification technology is now available for all pDOOH buyers leveraging Azerion's Hawk DSP across its premium pDOOH inventory network. This will enable brands to independently verify that their campaigns have delivered against campaign impression goals and targeting conditions.

Veridooh also ensures DOOH metrics are aligned with broader digital KPIs, allowing for omni-channel harmony and cross-channel attribution. Azerion clients will be able to invest with greater confidence, knowing their spend is protected by independently verified, real-time data.

The announcement comes following the release in April of Azerion's own research into the UK DOOH landscape. Its whitepaper, 'The State of UK DOOH: Momentum, Measurement and the Road to Maturity', found that while 93% of planners and buyers consider DOOH important to their omnichannel strategy, 58% cite measurement and attribution uncertainty as the biggest barrier to greater investment. The findings underscore the urgency of 100% independent verification solutions that can give advertisers the confidence to invest further in the channel. 

Mo Moubayed, Veridooh co-founder and co-CEO, commented: "Brands and media agencies are demanding the choice of true independent verification as standard on their PDOOH campaigns, just as they would expect from every other channel they invest in. Azerion's own research makes it clear: measurement uncertainty is the biggest brake on DOOH investment. By bringing together Azerion's Hawk DSP and premium pDOOH inventory with Veridooh's 100% independent verification technology, we are directly answering that challenge. We will give advertisers the confidence that their campaigns are delivering as planned to help unlock the next wave of spend in the channel."

Audrey Boisumeau, VP enterprise solutions at Azerion, added: "Programmatic DOOH is rapidly becoming a strategic cornerstone of modern omnichannel media planning, but navigating the complexity of measurement remains a real challenge for brands and agencies. While verification practices are a fundamental component of traditional programmatic, there’s no reason these standards shouldn’t apply to DOOH. Partnering with Veridooh means our clients can access independent, real-time verification seamlessly alongside Hawk's activation capabilities, removing one of the key friction points of media owner self-reporting that has historically held back confidence in the channel. We look forward to working with Veridooh to grow trust and confidence in pDOOH."