by Dana Lee on 2nd Jun 2026 in VoxPops

Sarah Stallwood, head of analytics at Omnicom Media UK, shares her excitement about joining the ExchangeWire Wires Awards judging panel and what, in her view, constitutes an award-winning entry.

She highlights the importance of getting under the skin of media campaigns to understand their impact on client outcomes. With attention becoming more scarce, the best entries are the ones that set out with a clear purpose, cut through to consumers, and drive business growth in an increasingly saturated media environment.

Standard submissions for The Wires are open now! Submit your entries by 17 July and give your standout campaigns from February 2025 to February 2026 the recognition they deserve.

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