Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This integration removes that friction entirely, and the results are immediate: campaigns launch faster, optimise continuously, and deliver more budget to working media rather than overhead.  

"In partnership with PubMatic, we are fundamentally changing how media is planned, activated, and optimised," said Theun Eijkemans, CEO Abovomaxlead. "The results speak  for themselves – faster activation, greater transparency for clients, and a team freed to focus on the strategic work that creates real value. This is a concrete step in our long-term 'Waste  to Value' strategy and our commitment to shaping a more intelligent media ecosystem in Europe." 

For this partnership, Abovomaxlead's proprietary Mediavision AI communicates directly with PubMatic's AgenticOS, an operating system that securely connects a series of autonomous agents to the OpenRTB programmatic marketplace. Abovomaxlead's proprietary AI platform unifies ad campaigns, data sources, CRM, and media planning systems into a single central AI environment, forming a direct bridge to PubMatic's AgenticOS where both agentic AI systems reinforce each other across the full programmatic buying and optimisation chain. PubMatic’s AI-powered workflows reduce setup time by up to 87% and troubleshooting time by up to 70%, freeing Abovomaxlead's team to focus on strategy and client relationships rather than operational execution.  

This partnership follows a proven, successful blueprint. PubMatic's first autonomous campaign in the United States, run with Butler/Till for the Geloso Beverage Group, channelled significantly more budget into premium inventory rather than intermediary costs, and drove measurable improvements in Return On Ad Spend (ROAS). The Abovomaxlead activation brings that same model to Europe.  

"This partnership shows Europe that AI innovation is ready to scale in digital advertising," said Emma Newman, chief growth officer EMEA at PubMatic. "This partnership shows Europe that AI innovation is ready to scale in digital advertising," said Emma Newman, chief revenue officer EMEA at PubMatic. "Agencies are now able to activate intelligent, autonomous campaigns across premium inventory in real time. Faster workflows, reduced fees, and always-on optimisation - this is the operational shift that programmatic has been moving toward."

PubMatic

PubMatic is the leading AI-powered ad tech company delivering digital advertising performance.   Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media, PubMatic delivers smarter advertising an...

More about PubMatic »

Powered by PressBox