Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics.

First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration with extended UI and backend functionality.

The key details of this upgrade are as follows:

• A dedicated scanner section with enable/disable toggles
• Scanner renaming to HUMAN FraudSensor for post-bid flows
• Configurable daily and monthly scan limits
• Endpoint selection with search and filtering capabilities
• "Select All" support for SSP endpoints

Apart from this, Attekmi added tooltip descriptions for scan limit settings, new drop code reporting for traffic blocked by HUMAN MediaGuard pre-bid scanning, and backend scan ratio processing logic allowing configurable request sampling percentages for scanner traffic distribution.

Secondly, Attekmi updated the HUMAN FraudSensor post-bid integration macro mapping table and descriptions according to the latest HUMAN documentation requirements, including refreshed mappings and clarification of supported identifiers and parameter usage.

Thirdly, Attekmi added HUMAN MediaGuard pre-bid and HUMAN FraudSensor post-bid scanners to the Scanners Statistics section with dedicated attribute and metric support. This upgrade introduces scanner-specific filtering logic, new statistics metrics for Scanner URL Insertions and Scanned Impressions, extended statistics table columns, and support for SSP, DSP, and Domain/Bundle breakdowns depending on the selected scanner type.

Since ad fraud remains a significant issue in the ad tech industry, Attekmi’s solutions offer an opportunity to integrate a variety of traffic and demand scanners, including but not limited to HUMAN Security (WhiteOps), Pixalate, ClearTrust (BotMan), and GeoEdge. Besides, Attekmi added the Fraudlogix post-bid scanner to the platform UI (available for both SSP and DSP endpoints), which helps prevent invalid traffic and reduce the risk of fraudulent activities. The macros list includes publisher ID, domain or bundle, seller ID, DSP ID, device OS, device ID, etc.

The updates Attekmi has introduced recently contribute to the security of its systems and enable platform users to create fraud-free programmatic environments. In turn, the updated Scanners Statistics section allows for more precise analytics and more accurate data-driven decisions. A wide range of traffic filtering settings supported by Attekmi’s solutions also helps minimise the probability of fraud or brand safety risks.

"Our key goal is to enable a smooth monetisation experience for our partners. However, we also strive to enhance the whole ad tech industry and mitigate the risks posed by continuously evolving fraudulent tactics. That is why our solutions offer an entire range of scanner integrations that we keep up to date with relevant documentation," – Roman Vrublivskyi, the CEO of Attekmi.

Attekmi

Attekmi is a leading ad tech company offering a variety of ad exchange solutions and services and delivering ultimate customer support recognised both by its partners and multiple awards. Attekmi’s ad tech solutions are aimed at clients with dif...

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