Event Video
Closing the Measurement Gap: Building a Framework That Works Across APAC
Recorded at ATS Singapore 2026, this session explores how brands are building connected, omnichannel views of performance using clean rooms, proxy metrics, and retail signals without relying on incomplete or inconsistent conversion data.
APAC's measurement landscape remains inconsistent across retail, ecommerce, and B2B. Speakers compare APAC's challenges with more mature markets to show what "good" looks like. A fast, focused look at how to build a measurement framework that actually works across channels and markets.
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Speakers:
- Ciaran O'Kane (Host) | Co-Founder & Advisor - ExchangeWire
- James McNeely | Head of CSA for Southeast Asia - Havas Media Network
- Aditya Shah | Head of Data Science and Analytics, Singapore - dentsu
- Simon Clarke | Commercial Director SEA and India - On Device
- Raveena Udasi | Executive Director, Client Success - UM APAC