by Dana Lee on 11th Aug 2026 in VoxPops

Charlie Johnson, SVP & general manager, LocID & international at Digital Element, joined us to talk about deterministic data and what she loves about ATS Singapore.

Charlie highlights that while the industry does a good job of collecting data, it is less effective at connecting it. Rather than continuing to add more datasets, the priority should be making the data we already have work better together. Stitching together deterministic data not only delivers better outcomes and attribution, but also supports the hot topic on everyone’s lips: AI.

AIATS SingaporeattributionDataDeterministic Data