Screencore Launches a New SSP to Advance Transparent Publisher Monetisation

by ExchangeWire PressBox on 19th Aug 2026 in News

Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designed to help publishers maximise inventory value through transparent auctions, premium demand access, and intelligent yield optimisation.

The launch reflects the increasing demand for greater transparency and efficiency across the digital advertising supply chain. As publishers navigate evolving privacy standards, increasing pressure on monetisation, and growing expectations around supply path optimisation (SPO), the new Screencore SSP provides a streamlined approach to inventory monetisation while maintaining visibility and control over every impression. Built for today's privacy-first ecosystem, the platform supports publishers across CTV, video, display, mobile, and in-app environments through transparent programmatic infrastructure.

**Jess Okan, CEO & Co-***Founder, Screencore*

The new platform enables publishers to connect directly with premium global demand while optimising inventory performance through real-time bidding and AI-powered yield optimisation. Publishers can integrate the SSP using Prebid, SDK, API, or tag-based implementations, allowing for flexible deployment across websites, mobile applications, and connected TV environments. Verified inventory and transparent auction mechanics help publishers better understand how inventory is monetised while giving advertisers greater confidence in supply quality.

Supply path optimisation has become a strategic priority across the programmatic ecosystem as advertisers increasingly seek direct, transparent routes to premium inventory. At the same time, publishers are looking to reduce operational complexity without sacrificing revenue opportunities. Screencore's SSP is designed to support both objectives by reducing unnecessary intermediaries, improving auction transparency, and providing access to global advertiser demand through a privacy-first infrastructure.

The platform complements Screencore's existing programmatic technology stack, creating a more connected marketplace for advertisers, agencies, and publishers. Together with the company's demand-side capabilities, the SSP enables more efficient collaboration between buyers and sellers while supporting omnichannel campaigns across display, video, CTV, and mobile inventory. AI-powered optimisation continuously evaluates auction dynamics and inventory performance to help publishers improve fill rates, maximise eCPMs, and generate more predictable revenue growth.

Since its founding, Screencore has focused on building transparent programmatic technology that prioritises performance, accountability, and measurable business outcomes. Today, the company works with more than 5,000 advertisers and buyers, connects over 30,000 publishers, processes more than 500,000 real-time bid requests per second, delivers over 2 billion monthly ad impressions, and operates across 160+ global markets.

"Transparency is no longer a competitive advantage — it's an expectation," said Jess Okan, CEO and co-founder of Screencore. "Publishers want to understand where demand comes from, how auctions are performed, and how every impression creates value. Our new SSP was built around those principles. By combining transparent auctions, AI-powered optimisation, verified inventory, and flexible integrations, we're helping publishers unlock greater revenue while giving advertisers cleaner, more trusted access to premium supply."

The launch further strengthens Screencore's commitment to a more efficient and privacy-first programmatic ecosystem. As the industry continues to prioritise quality inventory, cleaner supply paths, and accountable media buying, the company believes publishers need technology that delivers sustainable monetisation while simplifying programmatic operations. The new SSP has been developed to support that transition through scalable infrastructure that adapts to the evolving needs of both publishers and advertisers.

For more information about Screencore's supply-side platform, visit https://screencore.io.