BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem.

The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory implementation.

As programmatic platforms scale across markets, privacy requirements increasingly extend beyond policies and legal documentation into the technical infrastructure behind advertising transactions. Consent signals, data flows, platform integrations, and relationships between publishers, supply partners, and demand partners all form part of that environment.

Through the partnership, BidSafe One will work with Screencore to support the practical implementation of privacy requirements across its ad tech operations, helping align regulatory expectations with the realities of programmatic technology.

BidSafe One specialises in translating privacy requirements into product-ready actions for ad tech companies. Its work covers areas including privacy audits, data mapping, transparency, and consent mechanisms, TCF and GPP implementation, DPIAs and LIAs, cross-border data considerations, and reviews of complex DSP and SSP data flows.

For Screencore, the partnership supports its broader focus on building transparent, privacy-ready infrastructure for publishers, agencies, and advertisers. Screencore operates programmatic technology across CTV, video, display, and mobile, with its publisher offering a combination of verified demand, real-time yield optimisation and privacy-first monetisation.

"Privacy in ad tech cannot sit separately from the product," said Liz Tokareva, CEO & ad tech product expert at BidSafe One. "The decisions that matter happen inside real data flows, integrations, and programmatic workflows. Our work with Screencore is about bringing privacy expertise closer to those technical and operational decisions, so privacy can support the way the platform develops and scales."

Screencore’s existing privacy framework includes participation in the IAB Transparency & Consent Framework as a registered vendor and policies governing how data is processed across its advertising technology services.

"As our technology and partner ecosystem grow, privacy needs to scale with them," said Jess Okan, CEO & co-founder of Screencore. "Working with a team that understands both privacy requirements and the technical reality of programmatic advertising helps us approach that responsibility practically. The goal is to make privacy part of how our infrastructure evolves, rather than treating it as a separate compliance exercise."

The partnership reflects a wider shift in ad tech toward treating privacy as an operational and product consideration alongside transparency, supply quality, and monetisation performance.

By combining specialist privacy expertise with hands-on programmatic infrastructure, BidSafe One and Screencore aim to create a more scalable framework for responsible ad tech growth.

For more information about the partnership and the companies’ ad tech solutions, visit BidSafe One and Screencore.

Screencore

Screencore is a global programmatic advertising technology company delivering transparent, high-performance media solutions across CTV, video, display, and mobile. Built for a privacy-first digital ecosystem, Screencore connects brands, agencies, and...

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