Acxiom, the connected data and technology foundation for the world’s leading brands, today (10th September, 2026) announced an integration enabling advertisers to deploy Acxiom's trusted audience intelligence within HAWK, Azerion’s independent omnichannel demand-side platform (DSP).

As advertisers increasingly look to combine high-quality audience intelligence with flexible omnichannel media activation, Acxiom is now making its trusted audience data available within HAWK. The integration gives marketers seamless access to Acxiom audiences within HAWK, enabling more precise audience targeting and campaign activation across multiple digital channels.

HAWK has built a strong reputation as an independent omnichannel DSP, bringing together advanced planning, optimisation and activation capabilities across audio, digital out-of-home (DOOH), gaming, connected TV (CTV), display, mobile, and additional digital channels. By integrating Acxiom's trusted third-party audience data, advertisers can enrich their audience strategies with high-quality consumer insights while leveraging HAWK's sophisticated omnichannel campaign capabilities.

"As the media landscape continues to evolve, advertisers expect greater flexibility in how and where they activate trusted audience data," said Daniel Todorović, director alliances EMEA at Acxiom. "By making Acxiom audiences available within HAWK, we're giving marketers another powerful way to combine high-quality audience intelligence with an innovative omnichannel platform. Together, we're enabling brands to reach the right audiences at the right moments while driving more effective and measurable campaign outcomes."

Audrey Boisumeau, VP enterprise solutions UK and US at HAWK, says: "The integration with Acxiom brings an additional layer of trusted third-party audience data into the HAWK platform, complementing our existing data capabilities and enabling advertisers to access multiple audience insights and improve targeting precision. Combining Acxiom’s high-quality data and HAWK’s omnichannel platform creates more effective and measurable programmatic campaigns for marketers."

The integration further expands Acxiom's growing ecosystem of activation partners, giving advertisers greater choice in how they access and activate trusted audience intelligence. By combining Acxiom's data expertise with HAWK's omnichannel technology, brands can execute more relevant, privacy-conscious, and performance-driven campaigns across today's increasingly fragmented media landscape.

Azerion

Azerion (EURONEXT: AZRN) is a leading full-service digital advertising partner for brands, agencies, and publishers. Through our omnichannel capabilities, we drive continuous business growth by curating and connecting scalable, addressable custom aud...

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