Event Video
The Agentic Era of Advertising
Programmatic has spent two decades adding layers. The agentic era is the moment that reverses. As AI agents take on the buying decision, the tooling and middle layers that grew up between advertiser and publisher stop being the point and start being the problem.
At ATS London 2026, Rajeev Goel, co-founder and CEO of PubMatic, joined Ciaran O'Kane for a candid conversation on what that means for the future of the open internet. Together they set out why an agentic market structurally favours it, what it genuinely takes to build AI infrastructure that can reason at auction speed, and why the supply path becomes the question everything else turns on once buying is agent-led.
Publishers and advertisers have always wanted the same two things, maximum yield, and maximum ROI. This is the first real chance to deliver both, and this conversation is about what it takes to get there.