Event Video
Beyond The Small Screen: Haleon's Move into Programmatic DOOH
Recorded at ATS London 2026, Brook Minto, global investment director at Haleon, joins Karan Singh, VP of revenue, EMEA at Vistar Media, to explore Haleon's move into programmatic DOOH and how advertisers can ensure they have the right message in place across different campaigns.
Advertisers today encounter a range of challenges, from oversaturation and fatigue to fraud. This has created an opportunity for a renewed focus on creativity, contributing to the growth of out-of-home. Rather than simply shifting historic OOH spend into programmatic, advertisers are increasingly allocating new, incremental budgets to DOOH as the channel demonstrates its efficacy. The discussion examines the creative and measurement perspectives of OOH, as well as what success looks like in the market.