Latest Stories

• 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit” 

  2 years ago News

  

  On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]

• Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China  

  2 years ago News

  

  On today’s ExchangeWire digest: Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China… Consumers spent a tremendous USD $222.1bn (£174.6bn) on online shopping during the recent holiday season (1st November to [...]

• ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations  

  2 years ago News

  

  On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations…   As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]

• ExchangeWire on Amazon Adding Ads to Prime Video, NYT Suing OpenAI, and E-Commerce Brands Facing Tax Reporting

  2 years ago Podcast

  

  It was a content team special on this week's episode of The MadTech Podcast - ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad join head of content John Still to discuss Amazon's ad-tier Prime Video streaming service; New [...]

• Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video

  2 years ago News

  

  This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [...]

• Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings 

  2 years ago News

  

  On today’s ExchangeWire digest: Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings... Following a ruinous series of events in 2023, X has [...]

• Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit 

  2 years ago News

  

  On today’s ExchangeWire digest: Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit… As we welcome in the New Year, changes are afoot. Last week, Amazon announced it will be introducing ads to [...]

• Predictions 2024: Social

  2 years ago News

  

  From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [...]

• Predictions 2024: Open Web

  2 years ago News

  

  As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [...]

• Predictions 2024: Economy 

  2 years ago News

  

  It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]