Latest Stories

• US DOJ Closes in on Google; Brands Halt Spending on Facebook Ads

  5 years ago News

  

  In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]

• Apple Announces Changes to IDFA; Brazil Blocks WhatsApp Pay

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: Apple announces changes to IDFA, making compliance to its AppTrackingTransparency framework compulsory; WhatsApp's new payment service encounters a hurdle after [...]

• Live Nation Entertainment's Stuart Austin on IDFA, Future Global Ad Spend, and Gaming Ads

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith is joined by Stuart Austin, director of data and audience at Live Nation Entertainment, and Ciaran O'Kane, CEO of ExchangeWire, to discuss the latest news in ad tech and [...]

• Google Agrees to Pay for News Content; Tik Tok Launches Dedicated Marketing Agency

  5 years ago News

  

  In today's ExchangeWire news digest: Google has announced a new licensing arrangement, meaning that it will now pay some publishers for their news content; little over a week after opening an Australia office, Tik Tok sets up dedicated marketing agency [...]

• Google Sheds Light on Ad Network Fees; WhatsApp's Pay Service Blocked in Brazil

  5 years ago News

  

  In today's ExchangeWire news digest: Google reveals some of the details of its ad network fees; WhatsApp sees its payment service barred by Brazil's Central Bank; and Facebook releases a new tool to help businesses comply with the CCPA.   Google opens [...]

• eBay Competitor Allegro Set for €10b IPO; Apple Makes Tracking Framework Compulsory

  5 years ago News

  

  In today's ExchangeWire news digest: Polish e-commerce site Allegro is expected to go public in one of Europe's largest listings this year; Apple announces new measures to make adherence to its AppTrackingTransparency framework compulsory; and GroupM's This Year, Next Year [...]

• Change May be Intimidating, but We Should Embrace it: Q&A with Richard Davies, MediaCom

  5 years ago News

  

  Last month, MediaCom appointed Richard Davies (pictured below) as its new chief digital officer (CDO). He spoke to ExchangeWire in the exclusive Q&A, where he discusses his new role, COVID-19's impact on advertising, and how brands should approach the impending [...]

• Rumours Rife Around Apple's IDFA; YouTube Unveils Shoppable Ad Format

  5 years ago News

  

  In today's ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today's Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and [...]

• A Third of China's 2019 Ad Traffic Found to be Invalid; Google Loses €50m GDPR Fine Appeal

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: researchers find that almost one third of China's 2019 ad traffic was invalid; Google loses its appeal against a €50m [...]

• TheGamingEconomy's Mat Broughton on Amazon, AT&T, and Brian Wieser's Ad Spend Forecast

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Mat Broughton, editor at ExchangeWire sister publication TheGamingEconomy, to discuss the latest news in ad tech and martech. In this week’s episode: - Widely covered [...]