Latest Stories

• Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger

  5 years ago News

  

  The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the industry. Christiana Cacciapuoti (pictured below), executive director at non-profit ad consortium AdLedger, writes about the pervasive issues within the programmatic [...]

• IAB Tech Lab Shuts Cookie-Aggregator DigiTrust; Apple Criticised Over Subscription Cut

  5 years ago News

  

  In today's ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions [...]

• Disney Prepares for Unified Ad Platform; Aus Industry Bodies Issue Supply Chain Guidelines

  5 years ago News

  

  In today's ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch a unified ad platform; Australias leading industry bodies introduce new guidelines to help clean up the programmatic supply chain; and [...]

• Google Loses €50m GDPR Fine Appeal; Snap Reveals Plan for Challenger Digital Platform

  5 years ago News

  

  In today's ExchangeWire news digest: Google loses its appeal against last year's ruling by French data authority CNIL, which saw the tech giant penalised for breaking GDPR legislation; and Snap announces that it is planning to build a new digital [...]

• CTV - Advertising's Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint

  5 years ago News

  

  Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

• Nearly a Third of China's 2019 Ad Traffic Found to be Invalid; ByteDance Closes Vigo Apps

  5 years ago News

  

  In today's ExchangeWire news digest: research finds that nearly one third of China's ad traffic last year was invalid; TikTok owner ByteDance confirms it is shutting down its Vigo Video and Vigo Lite apps; and Facebook responds the ACCC code, [...]

• US Officials Step Up Google Break-Up Effort; Purchase DuckDuckGo, Apple Advised

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: US state officials consider launching a new lawsuit to break up Google's ad tech business; Apple is advised to purchase [...]

• Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this [...]

• ANA Urges Networks to Postpone Upfront Season; Twitter Tests Reading Prompt

  5 years ago News

  

  In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]

• Senators Ask FCC to Reconsider Facebook Ruling; Zynn App Pulled, Content Theft Suspected

  5 years ago News

  

  In today's ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook's exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited [...]