Latest Stories

• Data Collection is A Hot Topic in CTV: Q&A with Emmanuel Crego, Values.media

  5 years ago News

  

  The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media [...]

• Silverbullet's Sandy Ghuman on Ecommerce Advertising, the UK's DMU, and Contextual

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this week’s episode: - Kroger and [...]

• LinkedIn Sued Over Inaccurate Ad Metrics; EU Hopes for US Collaboration Against Big Tech

  5 years ago News

  

  In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and [...]

• Brands Will Be More Selective with Ad Tech Investments: Q&A with Ryan Kangisser, Mediasense

  5 years ago News

  

  ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]

• Salesforce Acquires Slack for $27bn; Facebook Buys Kustomer for $1bn

  5 years ago News

  

  In today's ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm's 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy's AGCM fines Apple €10m after ruling that [...]

• Facebook Will Pay UK News Outlets for Content; AWS Could be Huge Alone, Predicts Galloway

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world's biggest company if spun out from Amazon; and Zoom remains optimistic [...]

• It's Been the Biggest Year for Digital Transformation: Q&A with Liam Brennan, MediaCom

  5 years ago News

  

  How has 2020 shaped digital media innovation and what have been the biggest takeaways to bring into 2021? ExchangeWire speaks with Liam Brennan, global director of innovation, MediaCom (pictured below) about brands' approaches to innovation and digital transformation, and how [...]

• UK Creates New Big Tech Regulator; Channel 4 Puts Pivots Towards Digital

  5 years ago News

  

  In today's ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes [...]

• YouTube Inserts Ads on Non-Partner Videos; BuzzFeed Acquires HuffPost

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]

• The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]