Latest Stories

• WeChat Limits Third-Party App Access; US Q2 Search Ad Spend Could Drop by 29%

  6 years ago News

  

  In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

• The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK

  6 years ago News

  

  Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]

• The Sun's Paul Hood on Virtual Gifting, Location Targeting, and How Publisher The Sun is Diversifying

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Hood, Digital Marketing Director, The Sun, News UK, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]

• Disney+ Global Subscriptions Balloon to 50 Million; CNN Acquires Canopy

  6 years ago News

  

  In today's ExchangeWire news digest: global subscriptions to Disney's new streaming service soar to 50 million; news broadcaster CNN acquires content personalisation start-up Canopy as part of "NewsCo"; and HT&E buys 11 million shares in fellow media company Ooh Media.   Disney+ [...]

• Spikes Asia 2020 Cancelled; The Drum Announces Rose Awards 2020 Finalists

  6 years ago News

  

  In today's ExchangeWire news digest: Spikes Asia announces it's cancelling this year's festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes [...]

• Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

  6 years ago News

  

  Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer Trust in Digital Marketing survey, emerging ad platforms, and advertising in the age of Corona. GroupM’s survey found that most consumers [...]

• Chemistry with Kindness: How Virtual Pitches Could Fix Pitching

  6 years ago News

  

  CEO of Brand Champions, Fiona Wylie (pictured below) writes exclusively for ExchangeWire about how virtual pitching could provide a viable solution for marketers and advertisers in a corona-addled world. Pitches never have been perfect. In 2018, research found that 61% of [...]

• Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

  6 years ago News

  

  In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]

• Google and Twitter Reverse Corona Ad Ban; Stuart McLennan Appointed Rakuten's APAC SVP

  6 years ago News

  

  In today's ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network's Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online [...]

• LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs; BidSwitch finds media buyers want direct path [...]