Latest Stories

• Audigent Partners with Epsilon Making its People-Based Audiences Available Through Audigent’s PMPs

  3 years ago News

  

  Audigent -  the leader in curated data and media solutions, and Epsilon, a global advertising and marketing technology company, are partnering to enhance Audigent’s SmartPMP™ offerings with Epsilon’s audience segments across auto, travel, and more. Now, advertisers can take advantage [...]

• Disney Explores New Membership Programme; China Export Rule a Blow to US Chip Makers

  3 years ago News

  

  In today's ExchangeWire news digest: Disney contemplates a new membership programme akin to Amazon Prime; US chipmakers see shares dip as lawmakers restrict exports to China; and Shopee rescinds numerous job offers at its Singapore head office.   Disney contemplates membership programme Entertainment [...]

• Data-Driven, Quality Ad Experiences Key to Maximising Ad-Supported Video Streaming

  3 years ago News

  

  Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported. Faced [...]

• Taboola News Combats Untrustworthy Sources on Social Networks

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (August 31st, 2022) announced rapid growth and new innovation for its Taboola News offering, which is expected to cross USD$50m (£43.019m) [...]

• Netflix Bags Snap Execs for Ad Business; ArabyAds Raises USD$30m in Pre-Series B Funding Round

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix names two Snap execs as the leaders of its advertising business; Dubai-based startup ArabyAds accrues USD$30m (£25.6m) in funding to accelerate its expansion; and California lawmakers pass new legislation mandating social media companies must [...]

• Pixalate Releases First UK Child Online Safety Report for Mobile

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released the Q2 2022 UK online child safety report: Google and Apple app stores, examining the state of children's privacy through the [...]

• Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt

  3 years ago News

  

  In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI.   What privacy risks are mitigated by the use of [...]

• Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC

  3 years ago News

  

  With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]

• Evorra Secures an Additional $1M to Enable Responsible Data Marketing at Scale

  3 years ago News

  

  Evorra, an SaaS marketplace for brands and agencies to simply build and scale audiences, has successfully raised an additional USD$1M (£857.8m)pre-seed investment by York.IE to further pursue its vision to enable responsible data marketing at scale.  “We are fortunate to have [...]

• Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]