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Vodafone Leverages GumGum’s Contextual Intelligence Platform
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]
The Wires Global - Meet the Judges: Patrick Zinga
Our annual The Wires Global awards recognise the best of digital media, marketing, and commerce, with a particular focus on ad tech and martech. Ahead of this year’s awards, we spoke to some of our expert judges, to get their [...]
Amazon Limits LGBTQ+ Listings in UAE; Social Media Sites Could be Sued over Harm to Children
In today's ExchangeWire news digest: Amazon bows to pressure from UAE to restrict listings for LGBTQ+ related products in the country; a new bill passed in California means social media platforms could be sued for using features that addict children; [...]
Total Media Solutions Announces Strategic Partnership with Content Ignite
Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]
Foundry Renews Recommendation Partnership with Outbrain
Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher. Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]
BidMind is Now Available in Latin America
BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]
Taboola Reveals Kantar Study Finds Native Video Ads Have a Stronger Impact on Brand Favourability
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [...]
"In a World of Walled Gardens, We Want to be Fields" – a Recap of Equativ's Cannes Panel
Hot on the heels of their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Taking place on [...]
Meta Faces Backlash Over VR App Charges; Deliveroo Introduces Ads on Delivery App to Bolster Revenue
In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks. Meta in hot water over VR app charges The Financial Times [...]
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