Latest Stories

• Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

  3 years ago News

  

  Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself [...]

• France Next on the Map for Ad Tech Vendor Adnami Following New Partnerships with Ad4Good & TF1

  3 years ago News

  It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...]

• Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI

  3 years ago News

  

  In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]

• DISQO Selected to Enhance Adelaide's Attention Metric Enabling More Efficient Advertising Outcomes

  3 years ago News

  

  Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...]

• Thousands of Kids Learn about Autism & Social Responsibility Thanks To Anzu in Roblox

  3 years ago News

  

  Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about [...]

• ID5's ID Proven to Increase Reach Across All Browser Environments

  3 years ago News

  

  ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

• IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...]

• Adsquare Partners with DSP Displayce

  3 years ago News

  

  June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]

• Italian Spyware Infiltrates Apple & Android Phones; SoftBank Under Pressure to Dual-List Arm

  3 years ago News

  

  In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [...]

• Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement

  3 years ago News

  

  Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]