Latest Stories

• smartclip Acquires Realytics to Form Joint Offer and Accelerate the Convergence of Video Advertising Ecosystems

  3 years ago News

  

  smartclip, the adtech company of RTL Deutschland, today (12th May, 2022) announced the acquisition of Realytics, adtech pioneers spearheading the convergence between TV and digital in France and Europe. The combined adtech solutions will help to measure the impact of [...]

• Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme

  3 years ago News

  

  In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]

• the7stars Wins Combined UK Creative & Media Account for Cunard

  3 years ago News

  

  Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy [...]

• US Court Passes Controversial Social Media Law; SoftBank's Vision Funds Shed ¥3.5tn

  3 years ago News

  

  In today's ExchangeWire news digest: a US appeals court has passed the controversial HB 20 law concerning content moderation on social networks; SoftBank reports record losses of ¥3.5tn from its two Vision Funds; and Apple loses its status as the world's [...]

• The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo

  3 years ago News

  

  In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key challenges facing publishers, the increasing adoption of alternative ID solutions, and how addressability has impacted publishers' monetisation strategies.   What are publishers’ main points of focus, [...]

• Newly Released Data Privacy Barometer Helps Companies Understand & Act on Global Privacy Regulations

  3 years ago News

  

  Didomi, leading provider of consent and preference management software for SMB and Enterprise companies, has released a free tool to understand global privacy regulation. The "Data Privacy Barometer" is available in 5 languages (English, French, German, Italian and Spanish) and [...]

• Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory

  3 years ago News

  

  New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram [...]

• The Evolution of Spanish Ad Tech: Interview with Mario Torija, Index Exchange

  3 years ago News

  

  Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years. How is [...]

• Hivestack Launches Research Division - Focuses on Programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

  3 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Legendary computer vision scientist [...]

• Meta Accused of Human Trafficking; Netflix Accelerates Move towards Ads

  3 years ago News

  

  In today's ExchangeWire news digest: Meta is accused of human trafficking by a former employee; Netflix ramps up its move to incorporating ads; and Elon Musk states his intent to reverse Donald Trump's ban from Twitter.   Former Facebook moderator accuses Meta [...]