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Why a Commodities Market Approach to User Acquisition Will Benefit Mobile App Developers
Commodity Marketers are a critical component to much of the world’s economy. The model is used to trade a wide range of assets – from a barrel of oil and a pound of coffee, to the value of an Apple [...]
Why Marketers Need to Focus on the Customer in 2018
2017 was the year of buzzwords for marketing. It seemed like the bandwagons of ‘AI’, ‘big data’ and ‘blockchain’ were jumped on by a majority of brands – often without any evidence of how they benefited the end user. There’s [...]
Attribution Fraud in the In-App World
Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where app promotions are concerned, the problem is particularly acute. New forms of attribution fraud have quickly emerged that are far [...]
Retail on the Rails: The Rise & Rise of Commuter Commerce
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit [...]
Bots, GDPR & Second-Party Data: Why Data Quality is King in 2018
With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a role for campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly [...]
Will We Ever Stop Ad Fraud?
Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take responsibility? Writing for ExchangeWire, Elliot Clayton (pictured below), VP media UK, Conversant, looks at the current [...]
Whole Foods Launches on Prime Now; Earnings Soar as Amazon Views Overseas Expansion
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Whole Foods Launches on Prime Now; Earnings Soar as Amazon [...]
Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]
What's in Store for Ad Tech This Year
Ad tech and advertising are always changing; and there's a lot to look forward to as we move ahead this year. Writing exclusively for ExchangeWire, Eric Wheeler (pictured below), CEO, 33Across, talks about what will be changing in the industry [...]
Buying Intent Is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Buying Intent is Increasing in the UK; Mobile Consumers Will Desert Their Cart If the Experience is Flawed; and Sites Are Improving for Busy Seasons. Buying [...]
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