Latest Stories

• TWIPN's Jen Antoniou on SDA, Digital Media Ad Spend, and 'Free Speech' Twitter

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech [...]

• Adomik Lancia una Nuova App per Gli Editori per Massimizzare i Ricavi Delle Open Auction

  3 years ago News

  

  Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

• VIOOH - CUPRA Runs First-Ever Programmatic Digital OOH Campaign Across Frankfurt Airport

  3 years ago News

  

  Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand as the first client to utilise the new programmatic DOOH offering at Frankfurt Airport.       From mid-April, the focus of the multi-week [...]

• Redefining Context with Location Intelligence: Q&A with Alvaro del Castillo, Taptap

  3 years ago News

  

  Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from the data it collects, and how location data can be collected and used in a privacy-centric, post-cookie world.   What exactly is [...]

• ID5 Becomes the First Identity Provider To Receive Neutronian Certification

  3 years ago News

  

  ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets [...]

• Activision Faces Lawsuit over Microsoft Sale; Cameo Cuts Staff a Year into Unicorn Status

  3 years ago News

  

  In today's ExchangeWire news digest: Activision Blizzard faces legal action over allegations of underselling to Microsoft; Cameo cuts a quarter of its workforce a year after the company was valued at USD$1bn (£798m); and Binance gets the green light from [...]

• Retail Media: The Retailer Gameplan

  3 years ago News

  

  Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

• (First-) Party Like It's 1999

  3 years ago News

  

  Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

• Demand for High-Quality Data Continues to Increase Year-Over-Year in EMEA, Finds Lotame

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]

• Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive

  3 years ago News

  

  Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]